The crossover promo is a pretty slick way to drum up interest in 'Dune,' capturing 14.9 million NFL viewers during a primetime game. #ad /H90DIsgd3A- DeVonta Smith September 26, 2021 Smith, the Eagles' rookie playmaker and Heisman Trophy winner at the University of Alabama, shared the video on Twitter.įace your fear. 27, a 'Dune' promo aired featuring star wide receivers CeeDee Lamb and DeVonta Smith on the fictional desert planet of Arrakis. has taken a creative approach to the film's marketing in advance of the streaming release, apparently aiming for a more casual audience of TV viewers.ĭuring the 'Monday Night Football' broadcast of the Philadelphia Eagles and Dallas Cowboys game on Sept.

The studio already delayed the release by three weeks in order to avoid competition with the James Bond film 'No Time To Die.'īut Warner Bros. For such a massive movie, the choice given to audiences presents a litmus test for the future of streaming releases, helping answer the debate over how much they effectively make movies compete with themselves. Then Warner Bros., which owns HBO Max, decided to release 'Dune' simultaneously in American theaters and via the streaming platform on Oct. made the controversial decision to release the upcoming film in the United States exclusively on HBO Max instead of rolling it out in theaters in the thick of returning COVID-19 restrictions. Director Denis Villenueve ('Arrival,' 'Blade Runner 2049') was outraged by the studio's call, which potentially kneecapped the film's financial potential before gauging whether the situation at theaters would become more safe. Sydney Park, actress with Philly roots, stars in Netflix slasher, 'There's Someone Inside Your House'.

What screams out to promote those weighty themes more perfectly than two NFL players scampering through a desert landscape to catch a fiery football? The upcoming release of 'Dune: Part One' is the latest in a series of screen adaptations of Frank Herbert's seminal 1965 novel, a sci-fi epic that set itself apart for the way it explores political economy and the forces of social revolution.

Dune remake